How to Create Sitelinks for Website
As a marketer, everyone knows the importance of Google Sitelinks when it comes to rank and get traffic out from the Search Engine Ranking Pages or Search Results. Sitelinks can help increasing CRT and getting more qualified traffic because users can find more options as specific pages to click on based on their search query.
What are Sitelinks?
Whenever we search for brands, they are the little sub-listings that appear under the first result in the search result. The main purpose of Sitelinks is to help users navigate around your website. People directly want to visit the blog page instead of going through the whole homepage.
They remove one step from the navigation process by placing the important links within the search results. In short, they provide users the best results in a short period of time and make a more prominent site in search results which is really very important for branding purpose.
Sitelinks aren’t displayed for every website
Google may not show Sitelinks due to some reasons:
- Site structure doesn’t allow algorithm to find good Sitelinks
- The Sitelinks are not relevant to the user’s query
Why are Sitelinks important?
- Sitelinks improve CTR (Click-through-rate)
In order to generate organic traffic, CTR is one of the biggest factors besides ranking.
- Sitelinks build more trust and credibility
These are an important metric to determine the website’s trustworthiness. Whenever there is a Sitelink on the website that means the Google trusts that website enough to give them Sitelink.
- Sitelinks increases your brand and product awareness
They usually link to the most popular page of your website, taking the internal/external links into account. The “About” and “Product” pages are a great way to educate people about your services.
- Sitelinks allows users to browse deeper pages
There are more chances that the user will always browse your page through the homepage, product and service pages. They might be visiting 4-5 pages before leaving the site. Might be possible they will not visit your most popular blogs so, through Sitelinks they will show up in search results, driving traffic to most important pages.
How to generate Google Sitelinks for Website?
There is no such way to get the Sitelinks directly. You can’t just log in to Google Search Console and get sitelinks. As-
- Sitelinks are automated
- They are created through website best practice
- Google doesn’t tell you how to create Sitelinks or control direct appearance.
Here’s how to get started:
- Make sure your Website must contain a unique name
Before getting sitelinks make sure you must be having a unique brand name for site. Suppose you put the name “the ice cream company” then it is very common and is being used by the most of the people so, you will not get the results that much. Always try to make the unique brand name that is not being used before.
- Ensure your Websites navigation and structure is crystal clear
Websites that contain a clear structure are much easier to crawl and navigate for Google. If Google can’t find all your pages on site and is not able to understand then, it won’t be able to show sitelinks.
- Rank #1 for the brand name in Search Results
The one who is on top results deserves the sitelinks of course. No second search results get the sitelinks. Once you reach the top #1 for your website name then it gets much easier for you to get sitelinks.
- Build internal Links
Everyone knows how helpful internal links are for SEO. But, do they tell us what is the important pages on our site are?
If you repeatedly link to products page then Google might take it as a signal for judging the page as an important page. Adding internal links to the pages that you want to show up in the SSitelink is a good idea.
- Crosscheck Page Titles
Page title is one of the most important On-page SEO element. Google always look at the title in order to provide the sitelinks. Always make sure the title must be the short description of the pages themselves. Never put confusing titles it will become harder for Google to choose.