How To Buy A New Car Online
A few carmakers had some or the other kind of online car-buying mechanism in place.
On paper, the process of buying a car online is simple. The steps are:
- Set your budget;
- Select a brand/model;
- Visit the carmakers website;
- Take a test drive if you wish
- Negotiate and finance (online and on phone);
- Take delivery
While augmented reality and virtual reality technologies have advanced a lot, the experience is unable to match the touch-and-feel of a physical product—car-buying is a personalised process, and buyers want to touch-and-feel and drive the product before making a decision. Good thing here is that in areas where there is no strict lockdown, dealers are sending cars to prospective customers’ homes before they make a buying decision.