
Earlier this month, the Indian Olympic Association (IOA) ended its 60 million rupees deal with Li Ning two months before it was due to expire after the Tokyo Olympics.
India’s cricket board (BCCI) has offered $1.35 million in financial support to the country’s National Olympic Committee, which dropped Chinese sportswear maker Li Ning as its official kit partner citing public sentiment ahead of the Tokyo Games.
Chinese companies have faced a backlash in India since 20 Indian soldiers were killed in a clash with Chinese forces in a Himalayan border dispute last year.
Earlier this month, the Indian Olympic Association (IOA) ended its 60 million rupees deal with Li Ning two months before it was due to expire after the Tokyo Games.
The BCCI said it hoped the “monetary gesture” would help Indian athletes bring home a record number of medals from Tokyo.